Jagran launches Urdu newspaper Inquilab in Lucknow
Posted by arshadamanullah on June 5, 2011
Jagran Prakashan Ltd launches its Urdu newspaper Inquilab from Lucknow on 27th May 2011 i.e today. Inquilab is India’s oldest and largest read Urdu newspaper. With this launch, JPL further strengthens its position as the largest read publication group of India.
The group is launching with the newspaper’s Lucknow Edition on 27th May. Post which there are editions lined up in Delhi, other markets of UP and Bihar.
Shahid Latif is the Editor for Inquilab and has been at the helm since 2004 and been responsible for the makeover of Inquilab. Under his overall guidance, the content planning has been done for all the new editions.
Shakeel Shamsi is the Editor for the North editions. He comes in with an experience of Journalism across media types of over 25 years. He has authored over 12 books and is the recipient of the Bharatendu Award.
It will be a 12 page newspaper on Weekdays and a 16 Page newspaper on Weekends. Additionally there will be 2 supplements – one on Friday and one on Sunday. It is targeted at the upmarket urdu reading population across markets in UP, Delhi and Bihar.
Inquilab is positioned as a complete family newspaper with content for everyone. There is dedicated content space for Women, Kids and Youth. In addition to National & International News, Sports, City, and Business, the paper will cover Entertainment as well. Inquilab will continue on its editorial path of “nationalistic journalism and will also raise community specific issues.” Inquilab is known for its responsible journalism and the new editions of Inquilab will continue to reflect this in their approach.
Apart from local retail and Government and classifieds, Inquilab will provide increased reach amongst relevant audiences to larger national advertisers.
The flagship brand, Dainik Jagran has been the largest read newspaper in India for the last 17 consecutive rounds of IRS. With the launch of Inquilab’s Lucknow edition, Jagran Prakashan Limited now has 82 Editions across 4 languages covering 14 states and a readership of 62 mn.